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Episode 100April 1, 2026

Building Resilience: SMB Continuity and Vendor Risk with Rochelle Clarke

Small businesses are the backbone of the economy, but they are also often the "weakest link" in a global supply chain. In this episode of Risk Management: Brick by Brick, host Jason Reichl sits down with Rochelle Clarke, Founder of Continuity Strength, to discuss the vital importance of business continuity for small and mid-sized businesses (SMBs). Rochelle shares her transition from a high-level strategy consultant at a global FMCG company to launching a tech-driven solution that productizes resilience. After experiencing a personal crisis in a family business where "no one knew where anything was," Rochelle realized that SMBs needed a simple, consistent way to manage risk. We dive into the "monitoring gap" in procurement, the reality of how attackers use small vendors as gateways to major corporations—citing the 2013 Target breach—and how AI is finally allowing small teams to oversee thousands of vendors with confidence. To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.

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Drawing from decades of combined experience in risk management, insurance, and construction, Jason Reichl and Don Halliwell share the frameworks and strategies that help businesses turn risk into opportunity.

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